FAQs

ABOUT MY APPROACH & PHILOSOPHY

  • As an award-winning business mentor featured in The Times and trusted by institutions like LSE Generate and Enterprise Nation, I bring a level of strategic insight and real-world experience that goes far beyond typical coaching or surface-level consultancy.

    With over 20 years in senior leadership roles across global corporations, fast-growth startups, and founder-led businesses, my approach is deeply rooted in both boardroom strategy and operational execution.

    What sets my work apart is the integration of:

    ✅ The P.A.C.I.N.G. Principle™– my proprietary framework for scaling at the right pace, balancing clarity, adaptability, and long-term focus.
    ✅ The Quiet Edge™ philosophy – a distinctive approach to leadership that prioritises calm momentum, strategic clarity, and resilience in high-stakes environments.
    ✅ Hands-on strategic partnership – I work directly with founders and leadership teams to implement real change, solve immediate challenges, and drive sustainable growth.

    This is not about hype or hustle. It’s about building smart, intentional businesses that grow with depth, purpose, and longevity, without burning out the people behind them.

  • The P.A.C.I.N.G. Principle™ is my proprietary framework for sustainable business growth. It stands for:
    Purpose, Adaptability, Clarity, Impact, Navigation, and Growth.

    Developed through 20+ years of leadership experience across corporate boardrooms, scale-ups, and founder-led brands, and recognised through my work with LSE Generate, and a national business mentoring award, this model helps founders and business leaders lead with strategy, not stress.

    Rather than chasing speed for its own sake, The P.A.C.I.N.G. Principle™ helps you:

    ✅ Reconnect with your purpose so every move aligns with your long-term vision
    ✅ Stay adaptable in fast-moving markets
    ✅ Gain clarity around priorities, decisions, and direction
    ✅ Focus on impact, not just activity
    ✅ Navigate complexity with a grounded, strategic mindset
    ✅ Unlock sustainable growth without spiralling into burnout

    This isn’t a generic method, it’s a dynamic, founder-tested framework designed to help you scale at the right pace, with the right focus, and without losing yourself or your business in the process.

  • The Quiet Edge™ is my leadership philosophy for ambitious founders who are ready to scale without burning out. It’s rooted in the belief that real momentum doesn’t come from constant hustle; it comes from clarity, strategy, and protecting the space to lead wisely.

    Developed through decades of mentoring high-performing founders, advising scale-ups, and being featured in The Times and awarded for outstanding business mentoring, this philosophy offers an antidote to the relentless pressure of always doing more.

    In practice, The Quiet Edge™ helps you:

    ✅ Create space for high-quality decisions, not reactive ones
    ✅ Focus your energy on intentional growth, not endless motion
    ✅ Lead with confidence, calm, and strategic depth, even under pressure
    ✅ Cultivate founder resilience, avoiding the burnout that often comes with fast growth
    ✅ Build a business that aligns with your values and is built to last

    If you’re scaling a six or seven-figure business or laying the foundations for one, The Quiet Edge™ will help you tune out the noise and tune into the moves that actually matter.

WHO I WORK WITH

  • Not at all, many of my clients come to me in the early stages of building their business. While I’ve supported established six, seven, and eight-figure brands, I also mentor early-stage founders who are serious about setting up the right structures and strategy from the start.

    Whether you're pre-launch or recently launched, what matters most is that you're committed to building with intention. I work with purpose-driven founders who aren’t just chasing fast wins, they want to scale wisely, sustainably, and in alignment with their long-term vision.

    If you’re looking for expert strategic support, clarity around your business model, and guidance to avoid the pitfalls that many founders face, you don’t need to wait until you’ve hit a certain revenue. In fact, early mentorship is often the difference between building something reactive, and building something remarkable.

    I bring experience from mentoring LSE Generate founders, scaling startups, and being recognised with a national award for my contribution to business growth. If you're ready to invest in the right foundations, you're in the right place.

  • Absolutely. While many of my clients are individual founders or CEOs, I also work with co-founders, leadership teams, and even multi-founder setups across startup and scale-up environments. Whether you're a solo decision-maker or leading a team through a complex phase of growth, my approach adapts to your structure.

    In team contexts, I provide facilitation, strategic alignment, and leadership development that helps everyone move in the same direction, with clarity and shared accountability. I’ve worked with founding duos, senior management groups, and leadership teams to create cohesion, unlock strategic thinking, and accelerate growth.

    If you're part of a leadership team navigating high-stakes decisions or internal misalignment, I can support the team dynamic just as effectively as I do individual performance. It’s not either-or it’s about making the right call for your business stage and setup.

  • Yes, this is one of my core areas of expertise.

    Alongside working with individual founders, I also partner directly with investment funds, venture capital firms, and family offices to provide strategic mentoring for the founders within their portfolios.

    Through my Portfolio Growth Partnership, I offer tailored 1:1 support for each selected founder, helping them scale sustainably while staying aligned with both their vision and the expectations of their investors.

    This is not light-touch coaching or passive support.

    It’s a strategic partnership designed to:

    • Strengthen founder leadership and clarity at critical stages

    • Ensure investor capital is matched with real value creation

    • Reduce operational bottlenecks and burnout across the portfolio

    • Help founders build robust business models, not just raise more funding

    I bring 20+ years of experience across boardrooms, startups, and global markets, including board-level roles, brand building, and operational strategy. I’ve mentored high-growth businesses backed by respected institutions like LSE Generate, and my work has been featured in The Times and awarded for its impact on founders.

    If you're an investment partner looking to go beyond capital and drive tangible, long-term value, this is the kind of strategic support that makes a real difference.

HOW WE WORK TOGETHER

  • The Growth Partnership is my signature high-impact mentoring programme, designed for founders and business leaders who are ready to move beyond insight and into strategic implementation.

    This isn’t a course. It’s not group coaching.
    It’s a bespoke, 1:1 partnership tailored to the exact stage and structure of your business.

    Here’s what’s included:

    ✅ 4 x 90-minute private mentoring sessions per month
    We go deep on strategy, operations, leadership, and growth—all tailored to your specific business priorities.

    ✅ Unlimited access via WhatsApp and email between sessions
    So you’re never left second-guessing a decision or navigating a challenge alone.

    ✅ Custom workbooks, templates, and frameworks
    Including tools built around my proprietary P.A.C.I.N.G. Principle™, helping you lead with clarity, adaptability, and sustainable focus.

    ✅ Strategic roadmap with defined milestones and KPIs
    Because growth without direction leads to chaos. I help you scale with structure.

    ✅ Hands-on support to implement, not just discuss, key initiatives
    Whether it's refining your offer, building a better team culture, or preparing for funding, we’ll make progress that actually moves the business forward.

    Clients often tell me this is the most transformational support they’ve ever received, because it’s grounded in real business experience, not generic advice.

    As an award-winning business mentor, featured in The Times and trusted by institutions like LSE Generate and Enterprise Nation, I bring not only credibility but sharp, empathetic guidance that meets you where you are, and takes you further.

  • It’s a great question, and one that speaks to the depth and versatility of the support I offer.

    Here’s how they differ:

    ✳️ Business Mentoring

    Business mentoring is founder-focused. It’s about developing your leadership mindset, navigating challenges, and building your capacity to lead with clarity and confidence.
    Think of it as having a sounding board, guide, and mirror all in one; someone who helps you grow so your business can grow with you.

    ✳️ Strategy & Operational Consultancy

    Consultancy is business-focused. Here, I step into the strategic heart of your business: refining models, solving structural issues, optimising systems, and advising on high-impact initiatives. It’s about tightening the mechanics so you can scale with stability.

    ✳️ The Growth Partnership

    The Growth Partnership brings the best of both.
    It’s a high-touch hybrid that blends strategic consultancy with deep mentoring, tailored to your stage of growth and personal leadership style.

    You’ll get:

    • Strategic advice rooted in 20+ years of experience across global corporations, fast-scaling startups, and founder-led businesses.

    • Personalised mentorship to help you make decisions, navigate uncertainty, and grow sustainably.

    • Operational and strategic execution support that goes beyond talking; it’s about doing.

    This is not coaching. It’s not a templated course. And it’s not surface-level advice.

    It’s a bespoke, results-driven partnership grounded in real business experience, and it’s trusted by top-tier founders, respected institutions like LSE Generate, and featured in The Times.

  • The Portfolio Growth Partnership is designed specifically for investment funds, VCs, and portfolio managers who want to provide deeper, high-impact strategic support to the founders they back, without adding operational complexity to their fund.

    It works like this:

    🔹 Founder-Led, Fund-Supported

    You (the fund) choose which founders to involve, based on who will benefit most from a dedicated strategic mentor. I then work directly with those founders and leadership teams in a 1:1 high-touch format, tailored to their stage of growth and strategic priorities.

    🔹 Strategic Mentorship + Operational Insight

    Unlike surface-level coaching or occasional check-ins, this is a hands-on strategic partnership. I work with founders over a period of time (usually 3–6 months or more), combining leadership development, strategy, and implementation support to accelerate sustainable growth.

    🔹 Flexible, Scalable, Confidential

    You decide the scope: how many founders, how long, how deep. Whether you want support for a single high-potential company or a cohort of portfolio brands, the model flexes to your goals. All engagements are confidential, founder-focused, and designed to protect and enhance long-term investment value.

    🔹 Trusted by Leading Institutions

    I bring over 20 years of experience across boardrooms, scale-ups, and global brands. I’ve mentored founders through accelerators like LSE Generate, collaborated with leaders at early and growth-stage companies, and received national recognition for my contribution to business mentoring. My work has also been featured in The Times.

    For funds that want to go beyond capital, and offer strategic depth that actually moves the needle, this is where real value is created.

  • While the core of my work centres around longer-term strategic partnerships, I occasionally offer one-off strategy intensives or short-term advisory sprints for founders and business leaders who need a sharp injection of clarity, focus, or direction.

    These can be ideal for:

    • Auditing your business strategy before a major pivot or funding round

    • Unblocking a challenge in operations, team dynamics, or delivery

    • Making high-stakes decisions around positioning, leadership, or market entry

    • Evaluating the scalability and sustainability of your current model

    What sets these sessions apart is that they are deep, diagnostic, and hands-on. This isn’t a generic “power hour,” and would typically not last just one hour. It’s a strategic deep dive, tailored to your stage, ambition, and goals, designed to move the needle, not just offer ideas.

    That said, sustainable growth often requires ongoing momentum. That’s why I only offer these one-off sessions when the focus is clear, the business is ready to act, and when a longer engagement may not be the right next step yet.

    All my work (short or long-term) is grounded in my proprietary framework, The P.A.C.I.N.G. Principle™, and shaped by my experience as an award-winning business mentor, trusted by founders, accelerators like LSE Generate, and featured in The Times.

    If you’re considering short-term support, reach out. We’ll assess together whether it’s the most impactful option for where you are right now.

PRACTICAL DETAILS

  • My fees are tailored to the level of involvement, complexity, and duration of the engagement, but all of my offers are built around impact, not fluff.

    For most clients, the starting point is the Growth Partnership:
    A high-touch, strategic mentoring collaboration that starts at £3,000/month, with a minimum three-month commitment. This structure ensures we have the space to build the right foundations, implement change, and generate meaningful results.

    For investment funds or portfolio-led mentoring, pricing varies depending on the number of founders involved, the level of support provided (1:1, workshops, or implementation), and whether we are working across a single company or multiple investments. These are custom engagements, and I quote based on scope and depth, but always with clarity and fairness.

    I also offer:

    • Bespoke short-term advisory sprints or strategy intensives, quoted individually

    • Fractional strategic support for select clients, depending on availability

    Whatever the format, you’re not paying for time: you’re investing in transformation. You’ll get direct access to over 20 years of real-world expertise in corporate leadership, scale-up growth, and founder support-trusted by brands, institutions, and investors alike.

    If you’re not sure what level of support is right, get in touch. I’ll help you assess what structure fits best, with full transparency around fees and outcomes.

  • I’m based in London, UK, but I work with founders, CEOs, and business leaders across the globe.

    Thanks to a flexible and digitally native model, I support clients in Europe, North America, the Middle East, and beyond, through a mix of video calls, collaborative tools, and tailored resources designed for remote, high-impact delivery.

    Whether you're leading a startup in Berlin, scaling a business in New York, or running a founder-led company in Dubai, you’ll get the same level of strategic depth, emotional intelligence, and results-driven support, no matter the location or time zone.

    My international perspective is informed by over 20 years of global business experience, including roles in corporate multinationals and fast-scaling SMEs. I'm also a recognised award-winning business mentor, featured in The Times and mentoring founders through institutions like LSE Generate and Enterprise Nation.

    If you’re navigating complex growth decisions or scaling in a fast-moving market, I bring the clarity, strategy, and partnership you need, wherever you are.

  • Most of my mentoring and strategy sessions are delivered virtually, allowing me to work seamlessly with founders and business leaders across the UK and internationally.

    This flexible, remote-first model means you can access high-level strategic support without the need for travel, ideal for busy schedules, global teams, or fast-moving businesses. Whether you're in London, New York, or Dubai, you’ll receive the same depth, presence, and precision in every session.

    However, for Growth Partnership clients or portfolio-wide engagements, I do offer in-person intensives or team strategy days upon request. These are typically designed for pivotal planning moments, leadership recalibration, or founder offsites, and always tailored to your business goals.

    As an award-winning business mentor and Sustainable Growth Expert, I’ve built a model that prioritises impact, not logistics. So whether we work together virtually or in person, you’ll get the clarity, structure, and strategic support to scale with intention.

  • Once you submit your application, you can typically expect to hear back within 2–3 working days. If we’re aligned, I’ll send over next steps to book an initial call; this isn’t a generic discovery session, but a focused conversation to assess fit, ambition, and strategic priorities.

    For Growth Partnership engagements, onboarding can begin within 7–10 days, depending on availability and scope. I work with a limited number of clients at any one time to ensure each partnership receives my full focus and strategic depth.

    If you’re an investment fund or portfolio lead, we’ll first explore the needs of your founders, the outcomes you’re aiming for, and the best-fit delivery model, after which we can begin rolling out the Portfolio Growth Partnership across selected companies.

    Whether you’re at an inflection point or proactively building your next phase, I make sure we move with clarity, speed, and purpose, so you can start seeing traction from the outset.

  • Yes. Confidentiality is a cornerstone of my work. Every conversation, document, and insight shared during our time together is treated with the utmost discretion and professionalism.

    Whether you’re a founder navigating sensitive business decisions, a CEO exploring strategic pivots, or an investor seeking deeper value for your portfolio companies, you can trust that our work remains private and protected.

    I’ve supported high-profile leaders, venture-backed startups, and global brands—discretion isn’t just expected, it’s non-negotiable. If required, I'm happy to sign NDAs or confidentiality agreements to formalise this commitment.

    Your business strategy, challenges, and ambitions stay between us, so you can speak freely, think boldly, and take action with full peace of mind.

SPEAKING & WORKSHOPS

  • Yes. Alongside my one-to-one mentoring and advisory work, I deliver high-impact workshops, strategic offsites, and keynote talks tailored to founders, leadership teams, and business communities.

    Whether it’s a deep dive into sustainable growth, founder resilience, or leadership decision-making, I craft each session to be practical, engaging, and aligned with your business goals. I’ve spoken for organisations like LSE Generate and Enterprise Nation, and my work has been featured in The Times.

    If you're looking for a talk or workshop that delivers real strategic value, not just inspiration, head over to the Media & Talks section to explore examples and enquire directly.